SEO A.K.A Search Engine Optimization
NOTE:
Any website that you purchase from us has already been properly
optimized for search engines. We are just including this
information here for you to reference so that you understand
the value and the process of our system.
A Brief History of Search Engine
Optimization
Search engine optimization is the art and
science of making web pages attractive to internet search
engines. Some interne t businesses consider search engine
optimization to be the subset of search engine marketing.
In the middle of the 1990s webmasters and
search engine content providers started optimizing websites. At
the time all the webmasters had to do was provide a URL to a
search engine and a web crawler would be sent from the search
engine. The web crawler would extract link from the webpage and
use the information to index the page by down loading the page
and then storing it on the search engines server. Once the page
was stored on the search engines server a second program,
called an indexer, extracted additional information from the
webpage, and determines the weight of specific words. When this
was complete the page was ranked.
It didn't take very long for people to
understand the importance of being highly ranked.
In the beginning search engines used search
algorithms that webmasters provided about the web pages. It
didn't take webmasters very long to start abusing the system
requiring search engines to develop a more sophisticated form
of search engine optimization. The search engines developed a
system that considered several factors; domain name, text
within the title, URL directories, term frequency, HTML tags,
on page key word proximity, Alt attributes for images, on page
keyword adjacency, text within NOFRAMES tags, web content
development, sitemaps, and on page keyword sequence.
Google developed a new concept of evaluating
internet web pages called PageRank. PageRank weighs a web
page's quantity and quality based on the pages incoming links.
This method of search engine optimization was so successful
that Google quickly began to enjoy successful word of mouth and
consistent praise.
To help discourage abuse by webmasters, several
internet search engines, such as Google, Microsoft, Yahoo, and
Ask.com, will not disclose the algorithms they use when ranking
web pages.The signals used today in search engine optimization
typically are; keywords in the title, link popularity, keywords
in links pointing to the page, PageRank (Google), Keywords that
appear in the visible text, links from on page to the inner
pages, and placing punch line at the top of the page.
For the most part registering a webpage/website
on a search engine is a simple task. All Google requires is a
link from a site already indexed and the web crawlers will
visit the site and begin to spider its contents. Normally a few
days after registering on the search engine the main search
engine spiders will begin to index the website.
Some search engines will guarantee spidering
and indexing for a small fee. These search engines do not
guarantee specific ranking. Webmaster's who don't want web
crawlers to index certain files and directories use a standard
robots.txt file. This file is located in the root directory.
Occasionally a web crawler will still crawl a page even if the
webmaster has indicated he does not wish the page indexed.
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